Steamboat Springs is a major tourist area in the mountains of Colorado, with skiing in the winter and hiking in the summer. We were asked to design a logo for this new start up in 2006, SimplySteamboat are vacation rental specialists catering for visitors to Steamboat Springs by offering a range of luxury apartments within the town.
The logo needed to be very clean and simple to reflect the ethics of the company, which are; to have a lower impact on the environment, and to offer guests a unique package to make their stay in Steamboat Springs a memorable experience.
The solution was as simple as the name. We took a well established typeface, and added a simple twist to the letters ‘p’ and ‘b’, a visual representation of maybe a relaxing steam bath or a curl of smoke rising from the fire – it can be many things, but the overriding feeling is one of relaxation.