This was one of the very first motion graphics pieces we created. Often, the easiest way to learn new techniques is to throw yourself in at the deep end. So we set ourselves a brief, to design a promotional video for one of our own fonts “Shooter”. There were lots of visual references to draw on, it is all very tongue in cheek, after all, it is ‘only’ a font, but the name just conjures up all sorts of wonderful clichéd imagery.